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Raising awareness for a rare disease

Akcelis was contacted by a pharma company to raise awareness for a rare disease. The rare disease has a worldwide incidence of 4,6 to 7,4 per 100.000 inhabitants.

Objectives

  • Increase disease awareness
  • Drive traffic to informative disease related website
  • Curate Facebook community

Our approach

Akcelis implemented a stepwise approach:

  1. Preparation phase
    • Create community page on Facebook
    • Set-up social media calendar
    • Content development: texts and images
  2. Implementation and monitoring
    • Publishing of post on Facebook page
    • Facebook advertising to targeted population
    • Engaging with patients directly
    • Daily adverse event monitoring
  3. Reporting
    • Results of awareness campaign are shared with the client on a monthly basis 

Summary

2

languages

6

months campaign

23K

link clicks

> 2K

engagement actions